Entrepreneurship has become one of the most powerful and influential forces of change. This course introduces students to the theory and practice of entrepreneurship. It focuses on how and why some innovations are successfully commercialized, with particular emphasis on the role of the innovator-entrepreneur. This course teaches some of the generic and transferable skills required to become an entrepreneur, and raises the student’s awareness of the legal, business, managerial, creative, analytical and interpersonal skills relevant to setting up and running an innovative organization.

Understand the traits, skills, attitudes and drive necessary to be a successful entrepreneur. Identify personal strengths and weaknesses matching the profiles of successful small business owners. Develop personal growth plans to address weaknesses and capitalize on strengths in order to increase their potential to succeed in small business. Understand the needs of target markets related to potential viable business idea. Size the potential market for potential viable idea. Develop initial sales, profit, competitive landscape and future growth for potential viable business idea. Match potential viable idea to personal assessment profile.